Six Back-to-School Dividend Stocks to Purchase Show Signs of Benefitting from the Latest Shopping Trends

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Six back-to-school dividend stocks to purchase feature a consumer electronics retailer, a chain of fabric and crafts stores, two sports apparel companies and a pair of large retailers that sell virtually everything students may need.

The six back-to-school stocks to buy include several recommended by BoA Global Research, which conducted a survey of shoppers to identify the latest buying trends before companies release their corresponding quarterly financial results. Key findings from the survey are that consumer electronics sales continue to be strong even though many students have returned to the classroom after taking classes remotely, while people continue to buy pets as their interaction with other humans have been limited by stay-at-home orders and social distancing to avoid spreading the COVID-19 virus.

“This should be a good back-to-school season for retailers,” said Bob Carlson, chairman of the Board of Trustees of Virginia’s Fairfax County Employees’ Retirement System with more than $4 billion in assets. “Households had a high savings rate over the last year, making money available to spend this year. With the return of in-person learning, many families will buy things they didn’t have to buy last year.”


Pension fund and Retirement Watch leader Bob Carlson answers questions from Paul Dykewicz.

Best Buy Ranks as One of the Six Back-to-School Dividend Stocks to Purchase

Minneapolis, Minnesota-based retailer Best Buy Co., Inc. (NYSE:BBY), operates 1,000 stores with roughly 100,000 employees in the United States and Canada. The company has a specialty in consumer electronics and features its Geek Squad of technically savvy troubleshooters who can help people use the latest laptops, web cameras and smartphones.

While the shift to in-person learning may indicate that sales of certain home-learning consumer electronics, such as laptops, tablets and webcams, might not be as robust this back-to-school season as last year, a significantly higher percentage of respondents stated that they have spent more on electronics in 2021 than last year, according to BoA. Specifically, 39% of respondents indicated that they directed more money at such consumer electronics products this year, compared with 10% who stated that they have spent less on the category than last year, BoA added.


“This indicates that back-to-school season for consumer electronics retailers like Best Buy may not be as severely pressured as we would have expected,” BoA wrote in a recent research note.

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Best Buy’s 12-month price objective, assigned by BoA, is $157, based on 17x the investment firm’s 2022 earnings per share (EPS) estimate, which is above the stock’s historical five-year average of 12x. BoA noted that a premium valuation is deserved due to Best Buy’s “very strong execution,” continued market share gains and growing demand for consumer electronics as people still stay, work and learn at home compared to the pre-pandemic days.

Potential risks for Best Buy to attain its price objective include slower-than-expected industry headwinds, greater-than-forecast cost inflation and a slowdown in macro and consumer trends. Possible tailwinds for Best Buy are better-than-expected margin improvements, a pickup in product cycles and continued market share gains, according to BoA.

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JOANN Gains Spot Among Six Back-to-School Dividend Stocks to Purchase

“Spending on school supplies and craft materials also appears to be up year over year (YoY), with 31% of respondents stating that they have spent more than in 2020 for back-to-school supplies, compared to 19% indicating in the BoA survey that they have spent less this year. This result could have “favorable implications” for arts and crafts retailers such as JOANN (NASDAQ: JOAN), the investment firm wrote.

BoA’s 12-month price objective is $24 for JOANN, based on an enterprise value / earnings before interest, taxes, depreciation and amortization (EBITDA) multiple of 6x its fiscal year 2023 estimate ending January 2023, according to the investment firm. That valuation is in line with the estimated take-out multiple of JOAN’s closest comparable company, Michaels, BoA noted.

On April 15, Magic MergeCo, Inc., an entity controlled by the Apollo Funds and managed by affiliates of Apollo Global Management, Inc. (NYSE: APO), announced the successful completion of a previously commenced cash tender to purchase all the outstanding shares of common stock of The Michaels Companies, Inc. (NASDAQ: MIK). At the expiration of the tender offer, 122,994,416 shares of common stock of Michaels, roughly 85.92% of its outstanding shares, accepted the offer.

JOANN shares dropped sharply on Sept. 2 when it reported net sales that fell 29.8% year-over-year during the fiscal second quarter ended July 31, compared to the same period a year ago. But it could be a buying opportunity for investors who like the stock but hoped to acquire shares at a reduced price from its $16.66 peak in June.

This multiple still represents a discount to the hardline retail average of approximately 12x and is at the low end of a narrower comparable set of value retail stocks, BoA reported. Risks to JOANN achieving the BoA price objective include a more significant slowdown in crafting activity as U.S. markets reopen, along with competition mounting from discount stores, online retailers and brick-and-mortar peers. Those competitive threats could require JOAN to compete more aggressively on pricing or online investment, incur margin risk from a faster shift into the online channel and require store transformation initiatives.

BoA gave JOANN a price objective of $24, offering a potential upside of 101.01%, if the target is attained.

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Athletic Clothing Retailers Nike and VF Corp. Added to List of Six Back-to-School Dividend Stocks to Purchase

“I’d favor athletic clothing retailers, since that type of clothing is favored by school kids,” Carlson said. “Those retailers also will benefit from the return of organized sports.”

One stock Carlson likes in this category is dividend-paying Nike Inc. (NYSE: NKE), of Beaverton, Oregon, the world’s largest athletic footwear and apparel brand. The company designs, develops and markets not only athletic apparel and footwear, but equipment, and accessories in six major categories: running, basketball, soccer, training, sportswear and Jordan.

Sales of footwear generate about two thirds of Nike’s sales. Its brands include Nike, Jordan and casual footwear maker Converse. Nike, founded in 1964, outsources its production to more than 300 factories in 30-plus countries.

Of course, Nike will do well, but much of that expectation already is reflected in the stock price, Carlson said. As a result, the potential upside in that stock may not be as large as other retailers that have faced further fallout.

Plus, Nike received a downgrade to neutral from buy by BTIG on Sept. 13 due to worsening supply chain disruption in Vietnam, where the company’s factories account for 51% of footwear and 30% of apparel units. The risk of significant order cancellations beginning during the holiday and extending through at least next spring has risen materially for Nike, which now faces at least two months of almost no unit production at its Vietnamese manufacturing facilities, wrote BTIG senior analyst Camilo Lyon in a recent research note. The risk led to the reduced rating for Nike by Lyon, who serves as the lifestyle brands and wellness analyst at BTIG, the global financial services firm that offers institutional trading, investment banking, research and related brokerage services.

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VF Corp. Gains Place Among Six Back-to-School Dividend Stocks to Purchase

Investors should consider Denver-based VF Corp. (NYSE: VFC), a maker of Vans sneakers and a range of other athletic clothing and gear, despite it incurring a “tough time recently,” Carlson said. But the stock looks posed to rebound, he added.

The company’s 13 brands serve three categories: outdoor, active and work. The products are finding buyers, based on the company’s latest quarterly results. Revenues from continuing operations for the fiscal first quarter, ended July 3. soared 104% to $2.2 billion from the same period last year.

“We continue to see broad-based momentum across the portfolio, supporting an increase to our fiscal 2022 outlook for each of our largest brands,” said Steve Rendle, VF’s chairman, president and  chief executive officer. “Though the first quarter is a relatively small portion of our total year, this strong start reinforces my confidence in our ability to accelerate growth through fiscal 2022 and beyond.”

Plus, V.F. Corp’s adjusted earnings per share of 27 cents zoomed 148% from its results for the same quarter a year ago. The company’s management boosted its fiscal year 2022 outlook after the fiscal Q1 results beat analysts’ consensus estimates.

The stock has fallen off recently amid concerns the COVID-19 crisis could hurt its production and supply chain but it also could be a buying opportunity for bargain hunters.

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For investors who are not wedded to dividend stocks, Carlson suggested taking a look at non-dividend-paying Crocs, Inc. (NASDAQ:CROX), a Broomfield, Colorado-based shoe brand is popular among young people. The company has pricing power and  a good direct-to-consumer business model, so it doesn’t have to depend on good traffic into mails or other retailers, Carlson added.

Walmart and Costco Are Big Retailers Included in the Six Back-to-School Dividend Stocks to Purchase

Carlson, who founded and still heads the Retirement Watch investment newsletter, said he would not rule out the biggest retailers, Walmart ((NYSE:WMT) and Costco (NASDAQ: COST). Both traditionally capture a large part of back-to-school buying and are likely to do that this year in their stores and online, he added.

Walmart, a Bentonville, Arkansas-based retail giant, reported revenue for fiscal second quarter ended July 30, 2021, of $141.0 billion, up 2.4%, weighed down $8.9 billion in divestitures. Excluding currency fluctuations, total revenue would have gained just 0.6% to $138.6 billion, the company reported on Aug. 17.

In addition, Walmart’s consolidated operating income for the just-ended second quarter reached $7.4 billion, up 21.4% from the same quarter a year ago. Consolidated operating income as a percentage of net sales climbed 83 basis points. Plus, Walmart’s adjusted earnings per share of $1.78 excluded the effects, net of tax, of net losses on equity investments of $0.26 per share.

When inflation rises, consumers tend to buy where their dollars gain maximum buying power, said Jim Woods, editor of the Successful Investing and Intelligence Report newsletters, as well the Bullseye Stock Trader advisory service. One approach is to own shares of Walmart, the biggest discount retailer in the world,

Paul Dykewicz meets with Jim Woods, editor of Intelligence Report and Successful Investing, to discuss promising investment opportunities.

Woods recommends Walmart in his Intelligence Report Income Multipliers portfolio. The trade has been profitable for his subscribers.

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The best strategy now is to continue to invest for the long term in the premier dividend-paying equities out there, i.e., the stocks such as Walmart in Intelligence Report newsletter’s the Income Multipliers portfolio, Woods wrote to his subscribers in the publication’s October 2021 issue.

Costco Earns Spot Among Six Back-to-School Dividend Stocks to Purchase

BoA considers Seattle-based Costco (NASDAQ: COST) a “Buy” and continues to view the stock as well-positioned in the COVID-19 environment and long-term due to continued sales momentum, positive traffic comparisons and strong membership trends. Along with other back-to-school stocks, Costco should be helped by enhanced child tax credits that are likely to boost spending.

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The BoA survey found that 55% of respondents that are either in school or have children in school are planning for a fully in-person school year. For that reason, the investment firm expected spending on certain categories of consumer electronics, such as laptops and webcams, to be lower than this time last year but a higher percentage of respondents actually stated that they have spent more on electronics than last year.

Most respondents that have school-age children or are in school themselves are either attending school in-person only or are on a hybrid schedule of remote and in-class learning. The percentage of those attending school completely remote dropped to 27% in September 2021 from 59% in September 2020, BoA reported.

Survey results show signs that consumer spending in home-related categories could slow as markets reopen and vaccine distribution expands, according to BoA. However, with the recent emergence of new variants of the virus, the reopening and return to pre-COVID consumer spending habits could be put on pause, the investment firm added.

Non-Dividend Stock Petco Misses Spot Among Six Back-to-School Dividend Stocks to Purchase

Every six months since September 2020, BoA also has asked survey respondents about their pets. In September 2021, 66% of respondents stated that they have at least one animal at home or on their property.

This is consistent with the 2019-2020 National Pet Owners Survey by the American Pet Products Association (APPA), as well as with the prior versions of the BoA survey from September 2020 and March 2021. BoA wrote that the large number of pets in the United States indicates that they are in about 85 million homes. That huge number of pets form a favorable industry backdrop for pet specialty retailers such as San Diego, California-based Petco Health and Wellness Co., Inc. (NASDAQ: WOOF).

Additionally, 23% of the survey respondents in September 2021 had adopted a pet in the last six months, indicating that the growth in pet adoption during COVID-19 is still well above average, albeit at a decelerating pace compared to 37% in BoA’s September 2020 survey.

Petco received a price objective of $30 from BoA, offering a potential upside of 33.45%.

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Delta Variant of COVID-19 Affects Six Back-to-School Dividend Stocks to Purchase

The highly transmissible Delta variant of COVID-19 has raised concerns from health experts about the increased spread of the virus across the United States. The Centers for Disease Control and Prevention (CDC) is blaming the variant for new jumps in case numbers and deaths.

After a brief decline in COVID-19 cases, the United States has been incurring an increase in the number of COVID-19 cases in most parts of the country, the CDC reported in its Sept. 17 update. The recent rise follows a previous summer surge that was fueled both by the Delta variant’s spread and low vaccination coverage in many communities, the CDC added.

However, the variant is leading to a rise in the number of people vaccinated from COVID-19. As of Sept. 17, 211,097,597 people, or 63.6% of the U.S. population, have received at least one dose of a COVID-19 vaccine. The fully vaccinated total 180,572,171 people, or 54.4%, of the U.S. population, according to the CDC.

COVID-19 cases worldwide, as of Sept. 17, total 227,488,179 and led to 4,676,843 deaths, according to Johns Hopkins University. U.S. COVID-19 cases totaled 41,919,447 and caused 671,911 deaths. America has the dreaded distinction as the country with the most COVID-19 cases and deaths.

The six back-to-school dividend stocks to purchase offer investors ways to pursue profits from a return to classrooms by many youngsters and adults as they increasingly shift away from remote learning. These six back-to-school dividend stocks to purchase feature companies that are showing the greatest promise to reward investors. 

Paul Dykewicz

Connect with Paul Dykewicz

Paul Dykewicz

Paul Dykewicz,, is a respected, award-winning journalist who has written for Dow Jones, the Wall Street JournalInvestor’s Business DailyUSA Today, the Journal of Commerce, Crain Communications, Seeking Alpha, Guru Focus and other publications and websites. Paul can be followed on Twitter @PaulDykewicz, and is the editor and a columnist at and He also serves as editorial director of Eagle Financial Publications in Washington, D.C., where he edits monthly investment newsletters, time-sensitive trading alerts, free weekly e-letters and other investment reports.

Paul is the author of an inspirational book, “Holy Smokes! Golden Guidance from Notre Dame’s Championship Chaplain,” with a foreword by former national championship-winning football coach Lou Holtz. In addition, Paul serves as a commentator about investing, economics, business news, politics and motivational guidance. 

Paul earned a master’s degree in business administration with a focus on finance at Baltimore’s Johns Hopkins University, where he was elected to two terms as president of its Finance Club. He earlier received a master’s degree from Michigan State University’s School of Journalism, where he was inducted into the Kappa Tau Alpha honor society. Paul received a bachelor’s degree from the University of Michigan in Ann Arbor, focusing on political science, business and economics.

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